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The (Twitter) world doesn't revolve around Smriti Irani's back

The (Twitter) world doesn’t revolve around Smriti Irani’s back

Note: The title is a play on Smriti Irani telling Sagarika Ghose, on Twitter, not to be a ‘coward’ and talk (tweet) behind her back, without tagging her handle. ___ You may have noticed a fine print in some television commercials (TVCs) which goes, ‘Creative representation’. This usually appears when there’s a giant teeth on the screen with 50+ tiny… Read more →

When India was super excited to get a voicemail/vacation autoresponse from a superstar!

When India was super excited to get a voicemail/vacation autoresponse from a superstar!

Imagine you have Shah Rukh Khan’s phone number. Landline number of his office or home, or his mobile number. You call him excitedly and you hit a voicemail. It’d say, “You have reached the voicemail of Shah Rukh Khan. I’m not able to take your call right now. Please leave a message. Meanwhile, why don’t you search YouTube and watch… Read more →

Native charity advertising - debating Freecharge's #NepalEarthquake relief effort

Native charity advertising – debating Freecharge’s #NepalEarthquake relief effort

Yes, you read that right. Native advertising: A form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. Charity: The voluntary giving of help, typically in the form of money, to those in need. Cause marketing: Associating a brand or product with a cause, for the long-term… Read more →

3 questions about Indian e-commerce's mobile-only obsession

3 questions about Indian e-commerce’s mobile-only obsession

This current mobile-only obsession by Indian e-commerce brands throws up some interesting questions, inside my head. Some context, before that: Flipkart moves towards becoming app-only platform – Livemint http://bit.ly/1OkJRyc Myntra to shut down website by year end, to concentrate on mobile app: Report – Tech2 http://bit.ly/1xp6n43 Why e-commerce firms are rapidly shifting focus to mobile phones to lure customers –… Read more →

Real-time is dead. Long live 'My time'!

Real-time is dead. Long live ‘My time’!

1998 “Hello! My name is XYZ. I’d like to complain about…” “I’m sorry about your experience. Could you please help me with your ABC number?” 2005 Dialling a number. “Triiiinnng. Triiiinnng”. “Good evening! Welcome to the IVR of Ajax Inc. Please select an option from the following menu” “Your call is important to us, please hold on” “Your call will… Read more →

Nexus 6 - a month later...

Nexus 6 – a month later…

I bought this new Nexus 6 almost on a whim. I have been wanting to change my phone (from Samsung Galaxy S4) for no specific reason other than the fact that I was getting bored with the earlier one I had. It went a bit sluggish after an year+ of usage, but I did a factory reset and things were… Read more →