uncategorized

That very-human impulse to react on Twitter...

That very-human impulse to react on Twitter…

[Continued from the earlier post titled, The Violence of Words] December 2001. Shah Rukh Khan has just moved into his sprawling new mansion in Bandra, Mannat. It was earlier called Villa Vienna, and given his recent hits like Mohabbatein and Kabhi Khushi Kabhie Gham, there has been a steady increase of people outside Mannat, to get a glimpse of their… Read more →

On sentience, sapience and speciesism

The more science fiction I read (and I don’t read anything else consciously, generally, when it comes to books), the more I ponder deeply about speciesism. You should Google or Wiki Speciesism if you don’t know what it means. In a nutshell, it is a prejudice similar to racism or sexism, but concerns humans as a species and their supposed… Read more →

The (Twitter) world doesn't revolve around Smriti Irani's back

The (Twitter) world doesn’t revolve around Smriti Irani’s back

Note: The title is a play on Smriti Irani telling Sagarika Ghose, on Twitter, not to be a ‘coward’ and talk (tweet) behind her back, without tagging her handle. ___ You may have noticed a fine print in some television commercials (TVCs) which goes, ‘Creative representation’. This usually appears when there’s a giant teeth on the screen with 50+ tiny… Read more →

When India was super excited to get a voicemail/vacation autoresponse from a superstar!

When India was super excited to get a voicemail/vacation autoresponse from a superstar!

Imagine you have Shah Rukh Khan’s phone number. Landline number of his office or home, or his mobile number. You call him excitedly and you hit a voicemail. It’d say, “You have reached the voicemail of Shah Rukh Khan. I’m not able to take your call right now. Please leave a message. Meanwhile, why don’t you search YouTube and watch… Read more →

Native charity advertising - debating Freecharge's #NepalEarthquake relief effort

Native charity advertising – debating Freecharge’s #NepalEarthquake relief effort

Yes, you read that right. Native advertising: A form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. Charity: The voluntary giving of help, typically in the form of money, to those in need. Cause marketing: Associating a brand or product with a cause, for the long-term… Read more →

3 questions about Indian e-commerce's mobile-only obsession

3 questions about Indian e-commerce’s mobile-only obsession

This current mobile-only obsession by Indian e-commerce brands throws up some interesting questions, inside my head. Some context, before that: Flipkart moves towards becoming app-only platform – Livemint http://bit.ly/1OkJRyc Myntra to shut down website by year end, to concentrate on mobile app: Report – Tech2 http://bit.ly/1xp6n43 Why e-commerce firms are rapidly shifting focus to mobile phones to lure customers –… Read more →