short takes

Amul vs. Neha Tomar – 2 intriguingly ignored questions!

NextBigWhat has a guest post on what Amul has done to a customer’s post on Facebook when they responded to it, in turn alleging that her intentions are ‘malafide’ (now edited out by Amul). I don’t quite understand the significance of the ‘missing globe’ (though it is a good observation) since the rest of the text holds up as-is, from the… Read more →

Media quoting from Twitter vs. Media quoting from Twitter and not mention Twitter as the source

Media quoting from Twitter vs. Media quoting from Twitter and not mention Twitter as the source

I had retweeted (yesterday) @Ravages’ series of tweets about his nightmarish effort to recover money from Citibank India after a debit card fraud. See the full series of tweets. When he alleged that The Times of India was being slimy to report on his story when he hasn’t consented to it being reported in print media at all, I was all… Read more →

The mainstreaming of social media in advertising is complete... sort of!

The mainstreaming of social media in advertising is complete… sort of!

We had brands integrating the social property details in all print and TV ads. This has almost become a mandatory, besides a ‘call us’ or ‘get in touch with us’. I know because I have been tracking and cataloging this trend right from the beginning! Here’s proof: 1. Basics Life?s print ad with a Facebook community URL! 2. The Facebook… Read more →

So, what should Air France do now?

So, what should Air France do now?

But first, if you are clueless, your question would be, ‘But what did Air France do?’ Answer… here, in Jay Shah’s beautifully written blog post. The better such missives are written – with wit, sarcasm and thought, the more the chances of such things going viral, I’d assume. Air France has written to him and he has responded to the… Read more →