opinion

Twitter's best moonshot - algorithmic timeline

Twitter’s best moonshot – algorithmic timeline

Twitter’s upcoming (though Jack’s been saying it is not *that* upcoming and will always be opt-in, not opt-out. See the end of this post for Jack’s tweets) algorithmic timeline change is perhaps their best, biggest and most appropriate shot at glory. That is, in my view. Here’s why. When we all started out on Twitter?I started in late 2008?it was… Read more →

What's wrong with Facebook's Free Basics? Joey, from Friends, explains it!

What’s wrong with Facebook’s Free Basics? Joey, from Friends, explains it!

So there are just 2 more days left, for you to write to TRAI, to save the internet. If you are still?despite all those helpful videos by folks like AIB, TVF etc.?wondering what the hullabaloo is all about and why should anyone ‘save’ something as gooey and massive as internet, let me offer you the brass tacks in a language… Read more →

Community management lessons from the Lonely Planet Facebook brouhaha

Community management lessons from the Lonely Planet Facebook brouhaha

The sheer irony is that the photo that started it all looks so serene and peaceful! This is how it started and degenerated, for the record. I noticed¬†Navdha Dhingra’s tweet last evening. This one: I was curious why Lonely Planet India deleted her comment and banned her. So I asked the question too, to them, on Facebook. And asked people… Read more →

Xiaomi brand love, for just a Rupee!

Xiaomi brand love, for just a Rupee!

Noticed Xiaomi India head, Manu Kumar Jain, thanking people for the Diwali flash sale they conducted on November 3rd. This is what he said. Remembered that he had tweeted something similar earlier too. This. I’m genuinely intrigued. Can a mad rush and queueing up for a 1 Rupee flash sale (an equivalent in dollar would be, 1 Dollar sale) be… Read more →

Do All India Bakchod and The Viral Fever need to disclose material connection between themselves and advertisers?

Do All India Bakchod and The Viral Fever need to disclose material connection between themselves and advertisers?

All India Bakchod has the notable distinction of mainstreaming the otherwise foul Hindi/Urdu word ‘Chod’ (The F word in Hindi/Urdu slang), so much that propah print publications and TV channels have no qualms in saying/using ‘Bakchod’ these days, in India. Last week, they added another distinction to their illustrious list – they started a new ‘advertising’ agency of sorts, called… Read more →

Dummies guide to Shah Rukh Khan's tweets - real or acting?

Dummies guide to Shah Rukh Khan’s tweets – real or acting?

July 8, 2015: Media reports widely about mysterious graffitti outside Shah Rukh Khan’s home, Mannat. The graffitti says, ‘Luv U SRK. C U on 15th’. Sounds like a gimmick? It is. July 9, 2015: Teaser of Shah Rukh’s next film, by Maneesh Sharma, launches. It’s called, ‘Fan’. Sounds like a normal day in film-land with stars promoting films with offline… Read more →