opinion

It was Taran Adarsh's birthday yesterday. He received 175 birthday cards!

It was Taran Adarsh’s birthday yesterday. He received 175 birthday cards!

It was Taran Adarsh’s birthday yesterday. He received 175 birthday cards! Now, interestingly, I do not live in the same house as Taran. I don’t even work in the same office as Taran. But I do know he got 175 birthday cards. The whole world does. How, you ask? He got those wishes (equivalent of a birthday card in the… Read more →

Die, gamed trends of Twitter... DIE!

Die, gamed trends of Twitter… DIE!

Had tweeted about this earlier today. Tons of queries followed. So, here’s some more context. The standard operating procedure for any ‘gamed’ trend on Twitter involves a mail from an agency. Like this (source). Then, an army tweets one or more of those tweets. Tada… trend happens! I’m sure the fee is higher if the agency sends only the hashtag… Read more →

All LinkedIn with Nowhere to Go... because I'm presumptuous

All LinkedIn with Nowhere to Go… because I’m presumptuous

“The networking site burrows its way into users? inboxes with updates spinning the gossamer dream of successful and frictionless advancement up the career ladder.” “Just add one crucial contact who?s only a few degrees removed from you (users are the perpetual Kevin Bacons in this party game), or update your skill set in a more market-friendly fashion, and one of… Read more →

"what wrong I did to be treated like this"

“what wrong I did to be treated like this”

“The right to be heard does not automatically include the right to be taken seriously.” ?Hubert H. Humphrey “I am a normal girl and like most people I posted about an incident that bothered me on Facebook. I really want to know what wrong I did to be treated like this. I am traumatised by the whole situation” ? Aishwarya… Read more →

5 reasons why that State Bank of India ad was not such a bad idea after all

5 reasons why that State Bank of India ad was not such a bad idea after all

Since that front page ad from State Bank of India appeared in Hindustan Times on March 17th, the Twitter, Facebook and LinkedIn timelines have been buzzing non-stop with commentary. I actively avoided saying anything over something this obvious, in the beginning, but eventually, when an adequate number of people tagged me in conversations, I couldn’t keep quiet. I agree –… Read more →