I had earlier written about ad-supported/ad-subsidized films in a theater. Reading all this hoopla about mobile number portability and the ensuing high-decibel promotion of each brand of service provider, I was wondering if the ad-supported model could bring in more transparency and hence, better service. Let me explain. Right now, the Do Not Disturb list is a joke. As far… Read more →
Ad-supported this…ad-supported that…why not have an ad-supported cinema show at the theater? Consider this: We already have ads before the film starts and some during the intermission (an Indian concept, I suppose!). So, why not have ads during the film too? I can hear your audible *G-A-S-P*…yes! But here are some supporting points. 1. I will not opt for the… Read more →
Whenever I take an early morning flight, I call a Meru/Easycabs cab. My home, in Bangalore, is about 50 kilometers away from the Bengaluru International Airport (BIAL). Average cab fare is about Rs. 800. I see hundreds (if not more) of cabs going towards the airport in the morning…and most of them have a single occupant! Now, I’m completely aware… Read more →
I’ve been spending a lot more time flying…ever since I joined Edelman – nope, I’m not complaining…I actually like it. I like it when Sandeep Chowta or A R Rahman or Mika (not the Punjabi singer – the Brit, I mean) or Coldplay or even Green Day are singing only to me, via my BlackBerry, while I observe so many… Read more →
