Last week, when my daughter and I used our building’s lift to get to the parking area, she suddenly noticed, for the first time, the raised dots on the lift buttons. She then asked me what they were. I explained to her…

Back in June 2019, Lotto New Zealand released an ad on TV, about a woman who wins the Lotto lottery but loses her ticket in an accident. And then… watch the ad to find out what happens next 🙂 It’s a simple,…

When I saw what AdventHealth is, it did make me queasy. The ‘About Us’ says, “At AdventHealth, Extending the Healing Ministry of Christ is our mission. It calls us to be His hands and feet in helping people feel whole”. Anyway, the…

Let me start with a disclosure, first. I have 2 Saregama Carvaan players – a Carvaan Mini Legends and a Carvaan Go. I got both as gifts and while I did listen to the former a bit, I haven’t even opened the…

I had written earlier about Amazon picking an intentionally self-deprecating hashtag to attract attention. It was literally a call-to-action to people to go, “Hey look, they made a blunder!”. See: A shit hashtag, for a reason. Here’s another brand using the same…

I wrote about Twitter threads and one writer’s use of threads to tell a highly engaging story entirely on Twitter, yesterday. The crux is that a thread offers sequence and continuity to communication. It makes the audience want to know if there’s…