Dense commentary on social media, PR, marketing, advertising and branding.
For Valentine’s Day, most newspapers have a couple of pages of ‘Classifieds’ where people can pay and get their lovey-dovey messages printed in a newspaper. I assume online publications may be doing the same, but for free, since sharing something online is…
I first noticed the odd-looking KPMG ad in the Indian Express on January 28, 2019. It was really odd for a B2B company to advertise in print like this, and that too with such odd imagery – employees with face-paint, a headline…
I came across an utterly gimmicky—and mildly funny, to be honest—attempt by Old Spice in creating he world’s longest commercial (aka advertisement), last week. The context was good – “the commercial can last as long as the all-new scent for men that…
Please see the updates at the end of this post. This is more of an on-going thread to ‘showcase’ stellar examples of Hindi being used as pan-Indian communication language. There is this interesting trend in print advertising when I connect last year’s…
There are brands that have done terribly when choosing a hashtag. The most famous blunder was the hashtag created for Susan Boyle’s album release in 2012. The chosen hashtag was #susanalbumparty – now try to read that hashtag s-l-o-w-l-y. But Amazon turned…
Gully Boy released yesterday. Much before its release, a slew of brands, that would have no doubt paid good money to be officially associated with the film, released their promo videos selling us everything from food ordering apps, cab rides to cough…
Given the amount of money the so-called ‘health’ drink brands spend in targeting children and parents, you’d by now know by heart what each one of them stands for. Complan? Growth, in terms of height. The pack itself has a height scale!…