Dense commentary on social media, PR, marketing, advertising and branding.
When living in an independent house posed security problems, Indian real estate companies figured a way to privatize security and build gated communities. When Government-offered electricity became erratic they installed their own generators to bypass Government electricity and privatize power generation, at…
I’m a big fan of Hitesh Raj Bhagat’s Sunday ET mobile game recommendations (last page of Sunday ET). I like most of the games he has recommended even though I’m not a regular gamer – I like trying them out briefly, marvel…
There’s a new print campaign by Coca-Cola (by the agency David) that uses a concept called Synesthesia. Synesthesia is a perceptual phenomenon in which the stimulation of one sensory perception leads to an involuntary experience of a second sensory perception. For instance,…
This is a scene from the 1986 Hindi film Naam, directed by Mahesh Bhatt. It stars Sanjay Dutt, Kumar Gaurav and Nutan, among others. If you cringed while and after watching this brief scene, I know exactly why. If you did not…
How do you pronounce GIF? As JIF? Or GIF, with the ‘Gi’ from Give? While that question rages on, what is your understanding of a GIF? Currently, because of the way they are used on social media, they have stopped being an…
‘The Deep Place’ is a film directed by Lindsay Branham and Andrew Michael Ellis, produced by Novo Films and for client International Justice Mission (IJM). I had no clue of IJM’s existence, but now I cannot get it out of my mind……
Many years ago, ‘phone directory’ signified a big, printed book full of numbers arranged alphabetically. Now, it is just a feature in our smartphones where you search. We used to remember phone numbers in our head. Now, I remember, at best, 2…