Dense commentary on social media, PR, marketing, advertising and branding.
Hey, what an idea!! Ricardo Gareca, the coach of the Peruvian national football team, announced after the 2018 Russia World Cup, that he was going to Argentina, where he is from, to think about whether he would renew a new contract with…
CLR (Calcium Lime Rust) is a range of household cleaning products from the parent group Jelmar. They are more known for the ‘as seen on TV’ style ads. One of their recent marketing activity intrigued me enormously. They did a survey with…
I had written about QR codes 2 weeks ago. Specifically on the use of QR codes in print advertisements as early as 2010 (by Ford) and as recently as early this month, by ITC. The use-cases haven’t really evolved – they end…
We have ‘Uber for this’ and ‘Uber for that’, so why not an ‘Uber for cards’? That’s debit or credit cards! I came across two startups that promise precisely that. Both Circles (URL registered on June 16, 2019) and UseMyCards’ BuyHatke (URL…
This new packaging idea by KitKat in Japan is as adorable as it is intelligent! Nestlé Japan is moving from plastic packaging to paper packaging in Japan. But, instead of simply changing the material, they have also added an extra bit of…
Back in 2010, I noticed a QR code in a Ford Figo print ad and wondered what it leads to. See: What really happens to the QR code in Ford Figo’s print ad? Today, The Economic Times Mumbai edition has a front-page…
As far as world-uniting ideas go, the Swatch Time remains my favorite. It’s audacious, but with a practical utility value that could potentially appeal to the entire world. Back in 1998, the Swiss watch company Swatch proposed a new way to approach…