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Category: ideas

How to make people watch your TV ad multiple times? There is a shortcut!
creative ideas opinion 

How to make people watch your TV ad multiple times? There is a shortcut!

On October 7, 2019 by Karthik S

Back in June 2019, Lotto New Zealand released an ad on TV, about a woman who wins the Lotto lottery but loses her ticket in an accident. And then… watch the ad to find out what happens next 🙂 It’s a simple,…

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A 21-day ‘feel whole challenge’ that deserves to go viral
creative ideas opinion 

A 21-day ‘feel whole challenge’ that deserves to go viral

On October 3, 2019 by Karthik S

When I saw what AdventHealth is, it did make me queasy. The ‘About Us’ says, “At AdventHealth, Extending the Healing Ministry of Christ is our mission. It calls us to be His hands and feet in helping people feel whole”. Anyway, the…

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The Kurukshetra war between Saregama Carvaan and Shemaroo for Bhagavad Gita speakers
creative ideas opinion 

The Kurukshetra war between Saregama Carvaan and Shemaroo for Bhagavad Gita speakers

On October 2, 2019 by Karthik S

Let me start with a disclosure, first. I have 2 Saregama Carvaan players – a Carvaan Mini Legends and a Carvaan Go. I got both as gifts and while I did listen to the former a bit, I haven’t even opened the…

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A Visible typo as a clever marketing gimmick
creative ideas opinion 

A Visible typo as a clever marketing gimmick

On September 27, 2019 by Karthik S

I had written earlier about Amazon picking an intentionally self-deprecating hashtag to attract attention. It was literally a call-to-action to people to go, “Hey look, they made a blunder!”. See: A shit hashtag, for a reason. Here’s another brand using the same…

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Sequential storytelling in marketing communication
creative ideas opinion 

Sequential storytelling in marketing communication

On September 24, 2019 by Karthik S

I wrote about Twitter threads and one writer’s use of threads to tell a highly engaging story entirely on Twitter, yesterday. The crux is that a thread offers sequence and continuity to communication. It makes the audience want to know if there’s…

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The magic of Twitter threads, in a 3-part, 10-tweets-per-thread story
creative ideas opinion 

The magic of Twitter threads, in a 3-part, 10-tweets-per-thread story

On September 23, 2019 by Karthik S

I have written about Twitter Threads earlier. They are unlike any other form of content mankind has seen before. No, I’m not exaggerating at all. Read my post and you’d know: An ode to the Twitter thread. Here’s one of my favorite…

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Classified creativity
creative ideas opinion 

Classified creativity

On September 19, 2019 by Karthik S

Hey, what an idea!! Ricardo Gareca, the coach of the Peruvian national football team, announced after the 2018 Russia World Cup, that he was going to Argentina, where he is from, to think about whether he would renew a new contract with…

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