Dense commentary on social media, PR, marketing, advertising and branding.
I read Max Barry’s novel Lexicon 2-3 years ago. It was a fascinating read about an exclusive, secretive school where students are taught to harness the hidden power of language to manipulate the mind. Literally, they learn phrases, which, when uttered, makes…
I’m hugely into science fiction. Or, as the current terminology goes in the US, ‘I’m bigly into sci-fi’. Across books I listen to (audiobooks is my favorite mode of book ‘consumption’ given the amount of time I spend on Bengaluru roads) and…
The more science fiction I read (and I don’t read anything else consciously, generally, when it comes to books), the more I ponder deeply about speciesism. You should Google or Wiki Speciesism if you don’t know what it means. In a nutshell,…
The first thing that hit me when Theodore finished installing the new OS and started ?speaking? to ?her?, in Spike Jonze?s Her? was Jane, from Speaker For The Dead, part 2 of the Ender Series, by Orson Scott Card. I wasn?t really…
A wildly interesting thought occured to me while waiting for my flight at the crowded Delhi airport a few days ago. What if I was wearing Google Glass, there? What if the Glass had an app to search, identify and recognize faces…
I came across this (so-called) social recruiting case study via Gautam Ghosh last week – it was on how Bilal Jaffery was hired by Vala Afshar for Enterasys. I use the ‘so-called’ without any malice, more to point out my perspective on…
I have been asked this in the past. Why don’t I have my designation and employer’s name on my Twitter bio? Additional questions usually are – are you hiding that so that you can talk about them freely and people won’t know…