basics

What does digital PR actually entail?

I hear a LOT of noise from every single PR agency about how they need to adopt digital PR strategies. This is usually assumed to be getting all in the PR agency to tweet, find and pitch to media folks via Facebook, Twitter, Whatsapp and what not! While they are tactically right in a way, they may not be the… Read more →

My advice to someone who wants to start a blog?

One of the questions I was asked in a recent interview (on BlogAdda – part 1 and part 2) was, ‘What is your advice to someone who wants to start a blog?’. I started the answer with ‘Don’t’. But then, it sounded very demotivating, so went with the reasonably politically correct, ‘Unless you have a point of view on everything… Read more →

Visibility of @mentions on Twitter

I realize many people still don’t know how @mentions work on Twitter, in terms of visibility. Reiterating from Twitter Help page: People will only see replies in their home time line if they are following both the sender and recipient of the update People will see mentions in their timeline even if they don’t follow the person mentioned – as… Read more →