Having recently spoken to few of my larger clients on a social media primer, I was surprised at the relative lack of awareness even among established brands (the Indian operations, in case of an MNC) about what social media can help them achieve. Here are 7 steps that can help you….begin! 01. Revelation Blogs alone are not social media. If… Read more →
Work-in-progress! PS: I was working on this list for the last 2 weeks and should have posted it as and when I had at least 2…I happened to see Gaurav Mishra‘s update on the same this morning. Can two lists survive? Why not? 01. fastrack Tweeting since January 10, 2008 Following: 1862 Followers: 359 Average tweets per month: 30+ Solid,… Read more →
Livingstonbuzz’s post from last week is incredibly useful – in detecting if your current/ potential social media consultant is a carpetbagger. Its the oldest trick in getting some Digg love – make a list. Forget the 10s…make it a top 25. And list all that a social media consultant can and may utter. Wow…very helpful. Where it may be of… Read more →
There are some interesting conversations floating about internet in local Indian languages. Take a look at Nikhil Pahwa‘s (Medianama) first post that emanated out of a question in the Internet Governance Forum; Mahesh‘s (Oneindia) subsequent post and more recently, Manu Prasad‘s post. Without getting into the nitti-gritties of the operational issues of getting local language internet access popular, isn’t this… Read more →
Trust our film makers to get social media engagement right! Rakeysh ‘Rang-de-basanti’ Mehra’s next film is Delhi 6. The promo is just out, recently and looks awesome, as expected, with some scintillating music by A R Rahman. There’s a ‘Official Delhi 6 Group‘ in Facebook already, with 862 members as of today, but hear this…UTV is actually doing some really… Read more →
“The â??music searchâ?? function on the site leads the user to songs that he or she could have accessed using any other search engine or directly from the website. We aren’t hosting any of this content. So T-Series needs to tell us exactly what infringement weâ??re supposedly guilty of” – Guruji founder Anurag Dod, July 17, 2008. (Economic Times) This… Read more →
Excellent effort by Ogilvy. One of the relevant PDF documents was titled ‘The New PR‘ and talks extensively about why brands should start leveraging social media for PR. Ogilvy is defnitely ahead of the curve with some fabulous case studies, but what are they doing in India? Are they doing anything at all…I’m sure keen to know!