I really liked Star Sports’ 2018 IPL anthem, by Ogilvy.
It used the famous song from Naya Daur, “Yeh Desh Hai Veer Jawanon Ka” (music by O.P. Nayyar). It was recreated by Rajiv V Bhalla and sung by Sidharth Basrur.
What is specifically intriguing is that the 2018 anthem has been scrubbed off the internet from all Star properties! See the link in my tweet, above? That is from Star’s official YouTube upload. The video is gone! Star has removed it from Facebook, Twitter too! Few non-Hindi remnants from Star’s regional pages exist, like this Telugu variant or the Tamil one.
Why did Star remove this otherwise-fantastic anthem?
My 1st guess was a potential copyright issue, from Saregama that owns the original song’s rights. But that’s highly unlikely because ad agencies are usually thorough in procuring permissions.
2nd guess: The recreated song’s lyrics, “Yeh Khel Hai Veer Jawaano Ka” may be seen as trivializing actual soldiers (the original line is ‘Yeh Desh Hai Veer Jawanon Ka’) in the aftermath of the Pulwama attack. That is, comparing players in the cricket field with soldiers in the border. If this was the reason, I’d say it is a very, very good, proactive call by Star.
Any other reason you can think of?