A premium, no-ads newspaper that is more expensive than the ad-supported variant?

All the full-page ads from The Times of India, Bengaluru, today. Total: 31 pages!

With TV, we switch channels. Online, we use ad-blockers. What’s the print equivalent? Special goggles that will filter ad pages and show us only news? 🙂

On a more serious note, can The Times of India try 2 versions of the newspaper, like premium TV channels that are expensive and not ad-supported? Perhaps, the non-ads version can be a lot more expensive, targeted at discerning (which rules out TOI, I understand!!) readers? Will that work in India, I wonder?