Oreo x Dunkin’ Twitter switch

We have seen a lot of brands ‘talking to’ each other on Twitter, in clumsily calibrated dialog sessions. Some of them worked, most of them were terrible. Here’s an interesting, obviously-planned day-long effort for the launch of Oreo x Dunkin’ edition. BBDO was Dunkin’ agency, while 360i was Oreo’s agency. Both worked closely together to bring a day-long brand-switch effort that involved a lot of visual ideas of the new collaboration as a lead to the final reveal. It started with a purported error of sorts where the brands switch personalities with each other. It’s all too obvious and familiar, but the effort in carefully calibrating the day’s tweets, right up to tweeting and retweeting each other as per script is particularly well executed!