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The Mann Ki Baat marvel

The Mann Ki Baat marvel

Without getting into the good, bad, right or wrong of the Narendra Modi Government, one thing I’m massively impressed with is his communication strategy. I wrote about one facet of it, in 2014 (Is the Narendra Modi Government’s use of social media really transformational?), but let me mention about another facet, in context – Mann Ki Baat. What started as… Read more →

Stars - from TV to movies to OTT?

Stars – from TV to movies to OTT?

We still fondly recall that Shah Rukh Khan started with television (Fauji) and then became a superstar in films. Then, for the longest time, moving from TV to films was the norm. Even today, we talk of Sushant Singh Rajput moving successfully from TV to films and Karan Johar is planning to launch some TV star in one of his… Read more →