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Food for thought on Freshmenu's magazine, Food For Thought

Food for thought on Freshmenu’s magazine, Food For Thought

I tried FreshMenu’s Dragon Noodles with Veggie Dumplings 2 weeks ago, while in office, and loved it. I immediately made a note to order it once at home since my wife and son would love it too. So, last Sunday, we ordered lunch from FreshMenu and yes, everyone loved the dragon noodles. While delivering the order, the delivery person also… Read more →

The power of words, as a cycle - literally, notionally and literally

The power of words, as a cycle – literally, notionally and literally

I read Max Barry’s novel Lexicon 2-3 years ago. It was a fascinating read about an exclusive, secretive school where students are taught to harness the hidden power of language to manipulate the mind. Literally, they learn phrases, which, when uttered, makes people do things! They manipulate people using words, very very literally (unlike politicians who do it figuratively). All… Read more →

The Mann Ki Baat marvel

The Mann Ki Baat marvel

Without getting into the good, bad, right or wrong of the Narendra Modi Government, one thing I’m massively impressed with is his communication strategy. I wrote about one facet of it, in 2014 (Is the Narendra Modi Government’s use of social media really transformational?), but let me mention about another facet, in context – Mann Ki Baat. What started as… Read more →

Stars - from TV to movies to OTT?

Stars – from TV to movies to OTT?

We still fondly recall that Shah Rukh Khan started with television (Fauji) and then became a superstar in films. Then, for the longest time, moving from TV to films was the norm. Even today, we talk of Sushant Singh Rajput moving successfully from TV to films and Karan Johar is planning to launch some TV star in one of his… Read more →