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The CTV frenzy of the 90s v. mobile phone brand wars now

The CTV frenzy of the 90s v. mobile phone brand wars now

I was getting out of Bengaluru Airport¬†earlier this week and found myself staring at a steady onslaught of billboards selling mobile phones. iPhone X, Samsung, Oppo, Vivo, Xiaomi… no other product category had so many brands advertising in a single stretch. I then, completely randomly, remembered a very good looking businessman from the 1990s in India, but his name escaped… Read more →