Archives by date

You are browsing the site archives by date.

IndiGo's apology 2.0

IndiGo’s apology 2.0

Addendum: Added a flowchart at the end of the post (before the Air India related note) to extrapolate (based on publicly available perspectives on what and how things went wrong), to showcase the points which could have diffused the situation from becoming this big a mess. Inspiration to create the flowchart came from Anant Rangaswami. This is the video. IndiGo… Read more →

The CTV frenzy of the 90s v. mobile phone brand wars now

The CTV frenzy of the 90s v. mobile phone brand wars now

I was getting out of Bengaluru Airport¬†earlier this week and found myself staring at a steady onslaught of billboards selling mobile phones. iPhone X, Samsung, Oppo, Vivo, Xiaomi… no other product category had so many brands advertising in a single stretch. I then, completely randomly, remembered a very good looking businessman from the 1990s in India, but his name escaped… Read more →