Archives by date

You are browsing the site archives by date.

House of Cards, Big Data and the future of targeted advertising

House of Cards, Big Data and the future of targeted advertising

The following dialog is from Season 4, Episode 8 of House of Cards: NSA agent 1: Can you walk us through how the filtering algorithms work? Aidan: We’ll take firearms, for instance. If we start with everyone who legally owns a gun, track geo-location patterns through their phones, we start to put together a portrait of where gun-owners live, eat,… Read more →