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Dense commentary on social media, PR, marketing, advertising and branding.

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Year: 2016

ideas opinion 

On sentience, sapience and speciesism

On October 26, 2016 by Karthik S

The more science fiction I read (and I don’t read anything else consciously, generally, when it comes to books), the more I ponder deeply about speciesism. You should Google or Wiki Speciesism if you don’t know what it means. In a nutshell,…

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House of Cards, Big Data and the future of targeted advertising
opinion 

House of Cards, Big Data and the future of targeted advertising

On September 1, 2016 by Karthik S

The following dialog is from Season 4, Episode 8 of House of Cards: NSA agent 1: Can you walk us through how the filtering algorithms work? Aidan: We’ll take firearms, for instance. If we start with everyone who legally owns a gun,…

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Android (Nougat) and voice control
short takes 

Android (Nougat) and voice control

On August 25, 2016 by Karthik S

I updated my Nexus 6P to Android Nougat yesterday (I’m on Android Beta Program, so got the OTA immediately yesterday). Apart from the myriad smaller updates that dot the UX, the one thing that I was most pleased about was the voice…

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The ugly face of influencer marketing
opinion 

The ugly face of influencer marketing

On July 29, 2016 by Karthik S

I had good fun moderating this panel for Social Media Week, Bangalore 2016. It features, as panelists, Kiruba Shankar (of kiruba.com fame), Nandita Iyer (of Saffrontrail fame) and Nivedith Gajapathy (of Tech Travel Eat Repeat fame).

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How to build a socially relevant brand
opinion 

How to build a socially relevant brand

On July 20, 2016 by Karthik S

Originally published in Brand Equity, The Economic Times, July 20, 2016. Back in 2008, during the early days of social media—Twitter was just 2 years old and Facebook had opened its membership to anyone only in 2006—I recall suggesting to a marketing…

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What’s your Augmented Reality strategy?
opinion Random and pointless 

What’s your Augmented Reality strategy?

On July 18, 2016 by Karthik S

How long will it be before a big FMCG brand asks people to find virtual product packs floating at a busy railway station, to win them for real (sent to them via courier)? How long will it be before WWF creates a…

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It was Taran Adarsh’s birthday yesterday. He received 175 birthday cards!
opinion Random and pointless 

It was Taran Adarsh’s birthday yesterday. He received 175 birthday cards!

On June 14, 2016 by Karthik S

It was Taran Adarsh’s birthday yesterday. He received 175 birthday cards! Now, interestingly, I do not live in the same house as Taran. I don’t even work in the same office as Taran. But I do know he got 175 birthday cards….

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