A wildly interesting thought occured to me while waiting for my flight at the crowded Delhi airport a few days ago. What if I was wearing Google Glass, there? What if the Glass had an app to search, identify and recognize faces of people around me? What if the app, besides recognizing faces, also searches for their names, and eventually,… Read more →
I hear a LOT of noise from every single PR agency about how they need to adopt digital PR strategies. This is usually assumed to be getting all in the PR agency to tweet, find and pitch to media folks via Facebook, Twitter, Whatsapp and what not! While they are tactically right in a way, they may not be the… Read more →
UPDATE February 17, 2016: I suppose this happening in India too now! Here are 2 documented cases of people ranting about brands (owing to poor/false customer service promises) like Airtel and Jet Airways. Examples source: Shrinivas SG and Abhishek Madan. ______ I noticed an interesting topic of debate in Sanjay Mehta’s Facebook timeline. The specific question he was asking centered… Read more →
Let’s say you are busy at work. Your phone is in vibration mode (or normal mode, just not in silent). And you get a text message. What would you do? I get momentarily distracted and see the damn message. If it has some call to action, I’m aware that I need to do something about it, but get back to what… Read more →
I came across this (so-called) social recruiting case study via Gautam Ghosh last week – it was on how Bilal Jaffery was hired by Vala Afshar for Enterasys. I use the ‘so-called’ without any malice, more to point out my perspective on this. Enterasys was looking for, in Vala’s words, ‘a six-figure salary, director level marketer responsible for digital and… Read more →
I usually buy my annual supply of contact lens from the neighborhood optical store. Not just me, I do that for my wife too. We have been doing this for the past 10+ years. Last week, we noticed that our supplies are over and we both need to order new annual supply for our respective eye powers. We change our… Read more →
TOI used to have a Times View in news items for its opinions. Now, it’s in main story/headline. ‘Wily’ yesterday, ‘Brazen’, today. From having a newspaper’s opinions restricted to op-ed page, now it has reached headlines and body copy. Using a word like ‘defiant’ (which TOI does, today, in certain editions, to denote UP Govnt.) still seems ok because it… Read more →
