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E-commerce?s social media unicorn

Last month, I had used SimilarWeb to explore the kind of traffic e-commerce websites get (besides media websites) from social media. However rudimentary the data source is (in the absence of a better alternative from so many e-commerce websites), the result was that traffic from social media, for most e-commerce websites was abysmally low. Direct traffic, referrals and search traffic… Read more →