This is an ‘audio success’ print advertisement by a Tamil film titled ‘Vettai’ (Hunt). This is a standard template for most Tamil films – releasing an ad. in the newspaper a day after the audio CD is launched and it usually says something about how well the CD is doing, in terms of sales.

This ad. is a bit different. It does not talk of ‘sales’. It talks about ‘2,00,000 YouTube Hits in 7 days!’

I suppose the digital India story has truly arrived!