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  1. The New 4 Ps of Marketing? « Anotherclickinthewall

    […] You do not send messages to the consumer & anticipate his response, anymore! Instead the consumer converses with you and trashes/praises you right here, right now […]

  2. Sahil Jatana
    Sahil Jatana at | | Reply

    Hi Kartik,

    I have had some issues a few people when it comes to customer service. the classic case being RedFM in Mumbai – the blog post here
    http://apnitapri.blogspot.com/2009/12/red-fm-bajate-raho-kiski-baji.html
    The very next day i got a call from Red FM apologizing about the fiasco and said they would work on amending the process. How did they get to know about the rant? well someone forwarded the post to the show producer on facebook!

  3. Karthik
    Karthik at | | Reply

    That’s great!!
    The only thing here is that brands need to create a formal process of collecting such feedback and not depend on possible, coincidental sources to update them.

  4. Sahil Jatana
    Sahil Jatana at | | Reply

    I agree! And there should be a way to communicate back to the consumers that the feedback has been implemented or they are working towards implementing it!

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