As a PR professional myself, encouraging colleagues to actively do social media outreach, here’s my take.
What the PR firm did right?
- They were upfront about their intention â?? about their client and about Detroit Auto show.
- They had really read Gordonâ??s blog â?? that lobster quip is a damn nice touch.
Where they possibly goofed…
- Not listened carefully enough â?? is this blogger really appropriate for this particular outreach?
- Not being entirely clear about their identity â?? Yahoo ID? Câ??mon, Iâ??m sure they could be a lot more open than that.