Mayank Dhingra (of Kwippy fame) has started an exercise to gather Indians in social media. Here’s a link to his post…if you want to add your details, go the shared Google doc file…here.
Back in May 2008, Afaqs did a story on Shobhaa De promoting her then new book, Superstar India, via social media. WATBlog covered it as well. Hanmer MS&L (a unit of Publicis Group) was the social media agency that was given this task. Tools used: Facebook Group | Orkut Profile | Blog | YouTube videos The Afaqs write-up also mentions… Read more →
These are definitely tough times and while the rest of the media is going ga-ga over everything downturn – layoffs, salary cuts, forced vacation, sabbaticals, bonus/ hiring freeze and what not – very few people seem to be talking about internal/ employee communications. One of them who is talking, is Aniisu, one of the very few employee communication enthusiasts I… Read more →
Happened to see two posts on Ghajini’s online promotion – on WATBlog and Pluggd. Both stories refer to Hungama being roped as the film’s partner to create 3 websites. Aamir’s blog also sports the Ghajini look. But, what I fail to understand is the fact that Hungama and the makers of Ghajini have completely ignored any kind of conversational marketing,… Read more →
Having recently spoken to few of my larger clients on a social media primer, I was surprised at the relative lack of awareness even among established brands (the Indian operations, in case of an MNC) about what social media can help them achieve. Here are 7 steps that can help you….begin! 01. Revelation Blogs alone are not social media. If… Read more →
Work-in-progress! PS: I was working on this list for the last 2 weeks and should have posted it as and when I had at least 2…I happened to see Gaurav Mishra‘s update on the same this morning. Can two lists survive? Why not? 01. fastrack Tweeting since January 10, 2008 Following: 1862 Followers: 359 Average tweets per month: 30+ Solid,… Read more →
Livingstonbuzz’s post from last week is incredibly useful – in detecting if your current/ potential social media consultant is a carpetbagger. Its the oldest trick in getting some Digg love – make a list. Forget the 10s…make it a top 25. And list all that a social media consultant can and may utter. Wow…very helpful. Where it may be of… Read more →