Smartphones as a brand-agnostic commodity?

Smartphones as a brand-agnostic commodity?

I’m hugely into science fiction. Or, as the current terminology goes in the US, ‘I’m bigly into sci-fi’. Across books I listen to (audiobooks is my favorite mode of book ‘consumption’ given the amount of time I spend on Bengaluru roads) and across the films and TV shows I opt to spend time on. There’s an amusing ‘aside’ to this… Read more →

IndiGo's apology 2.0

IndiGo’s apology 2.0

Addendum: Added a flowchart at the end of the post (before the Air India related note) to extrapolate (based on publicly available perspectives on what and how things went wrong), to showcase the points which could have diffused the situation from becoming this big a mess. Inspiration to create the flowchart came from Anant Rangaswami. This is the video. IndiGo… Read more →

The CTV frenzy of the 90s v. mobile phone brand wars now

The CTV frenzy of the 90s v. mobile phone brand wars now

I was getting out of Bengaluru Airport¬†earlier this week and found myself staring at a steady onslaught of billboards selling mobile phones. iPhone X, Samsung, Oppo, Vivo, Xiaomi… no other product category had so many brands advertising in a single stretch. I then, completely randomly, remembered a very good looking businessman from the 1990s in India, but his name escaped… Read more →

I'm the Prime Minister of India and I follow who I want to, on Twitter

I’m the Prime Minister of India and I follow who I want to, on Twitter

There is extensive debate around character certificates stemming from being followed by the head of a country recently in India. It has even made it to the New York Times! The background to all this debate is this. A noted journalist in Karnataka was brutally murdered. Amidst the myriad R.I.P messages on social media were also messages of gloat. Gloating… Read more →

Dear HDFC Bank... you win.

Dear HDFC Bank… you win.

The thread ends today, after 173 days of imploring HDFC Bank, every single day on Twitter to… just do the right thing. And what’s the wrong thing they are doing? A quick and dirty recap. 1. HDFC Bank has 4 premier banking products – Imperia, Preferred, Classic and Prime. Of these, the first 3 carry a ‘nominal’ (HDFC’s term) programme… Read more →